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Results categorised as Agencies
13 Jul 2023
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Laurence Green
In his final regular column for The Media Leader, Laurence Green recommends eschewing neophilia for greater care toward what is at the heart of media and marketing.
11 Jul 2023
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Omar Oakes
Carlsberg, the brewing giant which spends over half a billion pounds on advertising and media annually, has appointed Dentsu's iProspect as its new global media agency of record.
11 Jul 2023
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Omar Oakes
While younger generations may be increasingly more difficult to reach through traditional advertising, pensioners are revealed to be the most hostile of all as more media spend migrates online.
10 Jul 2023
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Emil Bielski
Learn from history: resisting innovation invites obsolescence and eventual ridicule, writes Croud UK's MD.
06 Jul 2023
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Caroline Lidington
The industry’s scramble to enter the current attention economy is pointless, unless we start focussing on positive attention, writes the MD of Invibes Advertising.
05 Jul 2023
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Jack Benjamin
Consultant and author of 'Madison Avenue Makeover' Michael Farmer joins Ahmed Elkady to speak in detail about the book's development and key lessons for the industry.
03 Jul 2023
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Ella Sagar
Advertisers still seem hesitant to get involved long-term in the Women's World Cup, which kicks off in just under three weeks' time, according to media experts and planners.
29 Jun 2023
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Ahmed Elkady
Review: Madison Avenue Makeover is an exciting and thoughtful book that is well worth a read for an industry grasping for new ideas. By Ahmed Elkady.
29 Jun 2023
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Dennis Potgraven
Prosperity is no longer a reliable guide to purchasing patterns, writes Wavemaker US's chief strategy officer.
29 Jun 2023
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Dom Kozak
JCDecaux UK's head of programmatic shares what is holding back industry growth and what the next steps towards transformation are.
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