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28 Aug 2025
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Emily Fairhead-Keen
We are missing an opportunity to create work that truly appeals to the flesh and bones and beating hearts of the human.
27 Aug 2025
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Jack Benjamin
Andy Carter will replace Bignell as CEO of PMX.
26 Aug 2025
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Rachel Coffey
Initiative's annual training programme for junior and mid-level talent not only preps them for the Young Lions but creates space to think bigger, move faster and stretch new creative muscles.
26 Aug 2025
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Omar Oakes
Social platforms promised reach. What they delivered was dependence, collapse and lost audiences. Media owners, advertisers and agencies now face the same trap with AI.
18 Aug 2025
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Nick Manning
Media planners need to use data, analysis and good old-fashioned common sense and judgement as a trusted advisor to advertisers, not as a credulous spinner of the established narrative or for commercial gain.
14 Aug 2025
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James Parnum
Every media channel is seemingly a Swiss Army knife that can do everything now, but we've forgotten that channels have their own special set of superpowers. Let's look at OOH to understand the problem.
12 Aug 2025
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Graham Swallow
Any improvements in measurement should be welcomed. But what if Barb's development does more harm than good? Does reporting on just 200 channels actually say anything?
12 Aug 2025
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Jack Benjamin
Brand Insights AI aims to empower brands to understand and optimise their presence on leading large-language models used for AI search.
11 Aug 2025
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Omar Oakes
What does it say about confidence in our industry that we still have to give marketers guidance about how to run fair pitch processes?
07 Aug 2025
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Maria Iu
The holding group reported a decline in revenue and profit, halved its dividend and announced a strategic review.
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