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Results categorised as Agencies
29 Jan 2024
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Ella Sagar
EssenceMediacom's joint chief strategy officer, Richard Kirk, sits down with Ella Sagar to unpack what "signal strength" means and why it is more enduring than other measures that media planners use.
26 Jan 2024
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Ella Sagar
In its results, Publicis reported that both full-year and Q4 growth exceeded expectations.
26 Jan 2024
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Omar Oakes
The year ahead, according to Wavemaker UK CEO Kelly Parker, is going to feature more "noisy" conversation around AI and clients worried about being left behind amid advances in tech and measurement.
26 Jan 2024
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Marco Bertozzi
Here's why the younger generations coming through need support from "oldies".
26 Jan 2024
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The Media Leader Staff
Ryan Kangisser, MediaSense's director and practice lead, models, explains how agencies are increasingly responding to marketers' more precise requests by adapting to service individual needs.
25 Jan 2024
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Omar Oakes
Kara Osborne also cites "trust and belonging" as key issues.
25 Jan 2024
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Ella Sagar
Pay.UK's Current Account Switch Service, has added Twitch to its plan for the first time to target "hard-to-reach young adults".
25 Jan 2024
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Bob Wootton
With in-housing on the rise and a continued focus on efficiency and targeting, the industry could do better to quantify the value of creativity.
25 Jan 2024
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Ella Sagar
The proportion of women in C-suite positions has marginally increased, alongside a small reduction in the gender pay gap, according to new IPA figures.
24 Jan 2024
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Jack Benjamin
The move continues the digital-first media agency's acquisition spree in recent years and expands its APAC footprint.
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