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Results categorised as Agencies
29 Apr 2024
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Maria Iu
The Wonderhood co-founder and former Channel 4 CEO argued the industry has put too much focus on the technicality of media choices.
29 Apr 2024
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Omar Oakes
Media agency Starcom’s chief strategy officer Dan Plant is joined by Bloomberg Media’s Duncan Chater and Omar Oakes to delve into how video and original programming have redefined the boundaries of brand engagement and audience resonance. (Partner content)
26 Apr 2024
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Bob Wootton
Significant new research from Barb and Isba, the array of video content and TV's proven effectiveness suggest the future is bright.
26 Apr 2024
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Omar Oakes
The way agencies pitch for advertising and media accounts has become "misaligned" with the market's increasingly flexible approach to partnerships, according to an industry consultant.
26 Apr 2024
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Ella Sagar
The IPA Talent and Diversity Conference heard how advertising can and should play a pivotal role in reversing a decline in social progress.
25 Apr 2024
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Jack Benjamin
An OOH campaign was created by Samsung and Starcom in partnership with TfL to launch the Galaxy S24.
25 Apr 2024
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Hamid Habib
From the user interface of Silk Road to medical lessons from sailing, these innovations help us look beyond our immediate surroundings to improve our work.
25 Apr 2024
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Ella Sagar
Leading industry executives pondered the best AI innovations in TV, whether it already exists or has yet to be conceived.
25 Apr 2024
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Maria Iu
The UK ad market grew by 6.1% overall but declined 1.2% in real terms, with online accounting for more than three-quarters of spend.
24 Apr 2024
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Omar Oakes
Yaccarino has flown to London to hold talks with UK media agencies amid another brand-safety crisis for the app formerly known as Twitter.
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