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Results categorised as Agencies
23 May 2024
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Chris Herbert-Lo
It’s a media planner's job to understand a client’s business, diagnose problems and find answers to them. Imagine doing all that work, only to find the solution had been picked before they started.
20 May 2024
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Jack Benjamin
At Advertising Week Europe, Ipsos and the IPA presented new research that shows heightened levels of anxiety about the climate among adlanders compared to the general public.
20 May 2024
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Jamie Seltzer
While this prolonged deprecation can be frustrating, marketers and brands can make the most of this transitional moment, writes Havas Media Network's Jamie Seltzer.
16 May 2024
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Paul McGee
Freely may well allow PSBs to become greater than the sum of their parts, writes Goodstuff's head of video planning.
16 May 2024
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Jack Benjamin
Reporters Jack Benjamin and Ella Sagar are back with a look at the stories that mattered most in media and advertising this week.
16 May 2024
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Ella Sagar
Amazon's audiobook service Audible's three-phase disruptive campaign for its title 1984 that “no page was left unturned' in the campaign.
14 May 2024
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Omar Oakes
US trade body The Association of National Advertisers has called on brand marketers to tighten up media agency contracts and introduce auditing of so-called principal media sales to prevent conflicts of interest.
13 May 2024
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Omar Oakes
We're stuck in a cycle of performative media — where we breathlessly perform for algorithms. It's unsustainable, writes the editor-in-chief.
13 May 2024
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Ailsa Buckley
However, we do have an opportunity to take on a consultative and diagnostic role as CMOs' remits broaden and they ask more of their partners.
13 May 2024
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Jack Benjamin
Young media planners discussed the need for publishers to be louder and provide better measurement insight at the PPA Festival.
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