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Results categorised as Agencies
20 Jun 2024
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Maria Iu
Bolloré spoke to The Media Leader after the announcement of Converged.
18 Jun 2024
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Maria Iu
The new operating system seeks to place human and machine as “equal partners” and works across all functions of the company.
18 Jun 2024
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Omar Oakes
WPP CEO Mark Read has scored a big interview at Cannes — Elon Musk. Given that Musk 'hates' advertising and has been a terrible owner of Twitter, Read owes it to this industry to ask him tough questions.
17 Jun 2024
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The Media Leader Staff
All the latest from Cannes Lions with The Media Leader team on the ground.
17 Jun 2024
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Ella Sagar
The UK registered the highest growth rate among key markets in Magna's Global Ad Forecast.
17 Jun 2024
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Nick Manning
If we want to play our part in not only preserving the planet but our industry too, we have to use our powers to bring about change.
13 Jun 2024
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Darryl George
TV can offer attention, trust and emotional clout. Coincidentally, these are also the foundations of a good story — just make sure that story is a short one.
13 Jun 2024
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Jack Benjamin
Reporters Jack Benjamin and Ella Sagar discuss the latest global adspend report from GroupM, response to the UN secretary-general's global fossil-fuel ad ban proposal and more.
12 Jun 2024
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Julia Ayling
The way different consumers view sustainability goes beyond age groups. Mindshare's latest research found that economic realities play a crucial role — and brands can use this to fine-tune their messaging.
11 Jun 2024
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Omar Oakes
Banning media owners from running fossil-fuel ads is punitive. We need evidence-based decisions that will make our future more sustainable, not using this industry as an easy target, writes the editor.
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