SEARCH
Results categorised as Agencies
12 Aug 2024
|
Richard Kirk
New research shows there are vast differences in the potential brand-building power of various digital ad formats, uncovering real bargains for savvy advertisers.
08 Aug 2024
|
Anna Sampson
For businesses keen to explore AI beyond the obvious use case of generating efficiencies, they require an application of the technology in partnership with human expertise.
06 Aug 2024
|
Wander Bruijel
When marketers focus on short-term revenue-harvesting, it causes them to take their eye off the ball when it comes to driving longer-term business success.
05 Aug 2024
|
Ed Mullins
CTV can ensure brands reach the right audiences, but only when it's part of a multichannel strategy can it help advertisers get consumers to the finish line.
05 Aug 2024
|
The Media Leader Staff
Elliott Clayton, managing director, international sales, at Epsilon, joins Omar Oakes to discuss how the data-led marketing business has fared since being acquired by Publicis Groupe five years ago and what's next.
01 Aug 2024
|
Phil Rowley
Is innovation in our DNA or is it a learned behaviour? Actually, we need to possess a burning desire to innovate but we also need to be present in an environment where innovation can flourish.
30 Jul 2024
|
Ella Sagar
The TV and OMD veteran shares what he's learned from six decades in the industry, from creating his own job to the future of second-by-second TV measurement.
30 Jul 2024
|
Hannah Mirza
Programmatic is a major source of advertising’s carbon emissions, but it doesn’t have to be this way. A new approach can bring both sustainability and commercial benefits.
26 Jul 2024
|
Ella Sagar
Revenue reached €9.05bn for H1, driven by "excellent performances" of Lagardère and Canal+.
26 Jul 2024
|
Mattia Fosci
In the chess match that will decide the fate of third-party cookies, Google has pulled a Bobby Fischer. What does this mean for the industry?
Data Snapshot
Find out more about the UK's most comprehensive aggregator of media data.
Arrange a demoAdvertisement
The Media Leader bulletins
More infoReceive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.
Featured Video
The Media Leaders Awards 2021: Highlights
Latest Data Analysis
Display
TV
Audio
Consumer