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Results categorised as Agencies
16 Sep 2024
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Jack Benjamin
EssenceMediacom's chief strategy officer and head of media science and modelling join Jack Benjamin to explain how advertisers are spending three times more on paid social than is optimal.
12 Sep 2024
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Jack Benjamin
Jack Benjamin and Omar Oakes discuss the major media and advertising stories of recent weeks following a brief summer hiatus.
12 Sep 2024
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Jack Benjamin
Ahead of the inaugural Future of Media Manchester event, industry leaders share why brands should look to the north when considering agencies and strategies.
12 Sep 2024
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Thomas Houge
Nothing says 'meh' like a static ad. Video is a clear win and it's easier than ever to make these ads. We owe it to quality journalism to do more than still banners.
10 Sep 2024
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Maria Iu
DMPG will sit under Havas’ CSA data and tech consultancy division.
10 Sep 2024
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Maria Iu
She becomes chief planning officer, a newly created position in North America.
10 Sep 2024
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Richard Kirk
New analysis has found that paid social spend may be treble the optimal level for growth, while TV could be getting less credit — and cash — than it deserves.
10 Sep 2024
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Nicola Kemp
If we want to drive real equality in media, we must call time on lip-service feminism and self-interested silence.
09 Sep 2024
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Bob Wootton
We must work together to build a sustainable future for the industry that nurtures trust and transparency. Being part of the Who Cares? initiative is one way.
09 Sep 2024
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Maria Iu
This year, the scheme covers three areas: business, talent and charity.
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