SEARCH
Results categorised as Agencies
28 Nov 2024
|
The Media Leader Staff
The purchase strengthens Adwanted’s data division.
28 Nov 2024
|
Maria Iu
Heineken's Sarah Prentice, Initiative's Rachel Coffey and NatWest's Peter Rowe join Jack Benjamin to answer audience questions on planning. They discuss social spend, consideration, DEI and more.
28 Nov 2024
|
Maria Iu
The retailer turned to social media humour to boost awareness of its repairs offering.
28 Nov 2024
|
George Munday
Boomers and Gen X are the next big digital audience — and we can learn from existing Gen Z marketing best practice as our media consumptions converge.
27 Nov 2024
|
Nick Manning
Media agencies are under immense pressure. With new models emerging and more evidence of what advertisers want in the new world, change is afoot.
27 Nov 2024
|
Omar Oakes
One of the UK media industry’s first-ever digital media strategists and buyers, Robins is set to launch his fifth venture.
25 Nov 2024
|
Emily Fairhead-Keen
Understanding human psychology and behaviour helps us find real insights. But this approach tends to be absent when it comes to the comms plan.
19 Nov 2024
|
Jack Benjamin
Brand marketers are enthusiastic about Origin and want Barb data included. But at a Barb briefing, media strategists and effectiveness experts expressed caution when comparing non-standardised audience measures.
19 Nov 2024
|
Marion Cardona
This is the season when the environmental impact of digital advertising becomes almost as bloated as our waistlines. Here are some ways to run greener festive campaigns.
18 Nov 2024
|
The Media Leader Staff
Havas Media UK CEO Paddy Affleck speaks to Omar Oakes about his personal journey from growing up on a commune and how it has shaped his attitude to leadership and mental-health challenges at work.
Data Snapshot
Find out more about the UK's most comprehensive aggregator of media data.
Arrange a demoAdvertisement
The Media Leader bulletins
More infoReceive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.
Featured Video
The Media Leaders Awards 2021: Highlights
Latest Data Analysis
Display
TV
Audio
Consumer