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Results categorised as Agencies
27 Jan 2012
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Liz Jaques
Investor concern about the threat of disintermediation by the likes of Google is generally unwarranted, according to Pivotal Research Group. The search giant is unlikely to pose a real threat to big ad agencies such as WPP, the company's latest report says.
05 Jan 2012
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Steve Smith
Dr Steve Smith, head of thought leadership at Starcom MediaVest Group, looks at the consequence of Tesco focusing on price cuts alone...
21 Dec 2011
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Fern Miller
Fern Miller, head of planning EMEA at LBi, explains why good planners are usually in great demand...
20 Dec 2011
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Liz Jaques
Barclays Capital claims that 2012 will be a "low growth environment" for advertising agencies. Barclays forecasts that agency organic revenue growth will average 2.9% next year - down from the 5.6% it expects agencies to record in 2011.
16 Dec 2011
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Stuart Corke
According to the latest advertising industry review from Bank of America Merrill Lynch (BoAML) WPP is best placed to deal with the structural changes in the industry.
15 Dec 2011
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Liz Jaques
Razorfish, the Publicis-owned agency, has invested 66% more in ad exchange-based buys than it did in 2009. This year, the figure will rise another 60%, according to ClickZ.
12 Dec 2011
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Stuart Corke
MediaTel Group's 'First party data - the publisher's black gold?' event - held at the Haymarket Hotel on Wednesday - produced many views and exposed a number of market tensions. Potentially a clearer view of the future emerged from the discussions.
08 Dec 2011
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Stuart Corke
Let's not all laugh at the exit of the two Manchester clubs from the UEFA Champions League this week. When there are losers there are also winners. Think of Channel 5's opportunity to increase advertising revenue with increased audiences on a Thursday night when the two clubs play in the Europa League.
08 Dec 2011
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Stuart Corke
The media industry is not helping itself and is in danger of destroying value.
07 Dec 2011
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Greg Grimmer
Greg Grimmer looks back at 2011 - Facebook's ever-increasing IPO valuation, Stephen Haines' move from Earlsfield to Monaco, the royal media wedding and the News of the World fiasco, right through to December's silly season in Fitzrovia...
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