SEARCH
Results categorised as Agencies
04 Apr 2025
|
Jack Benjamin
Donald Trump's wide-reaching tariffs, announced on 2 April, are likely to have severe negative consequences on ad budgets globally, according to analysts.
04 Apr 2025
|
Jack Benjamin
New research from MG OMD and Reach unpacked the importance of community to personal identity and suggested brands should consider community-based targeting to appeal to consumers authentically.
03 Apr 2025
|
Maria Iu
Gravity Connect will enable brands to geo-target directly or convert postcode data into identifiers such as cookieless IDs.
03 Apr 2025
|
Nick Manning
The show proves that world-class content transcends borders and the British creative industries urgently need support and investment. Chris Bryant, please take note.
31 Mar 2025
|
Maria Iu
The BBH CEO is introducing a host of initiatives aimed at boosting creativity, including a new award within the IPA Effectiveness Awards and an expansion of BBH’s Barn ad school.
31 Mar 2025
|
Maria Iu
The media owner has invested in four projects using a proportion of its 2024 revenue increase.
28 Mar 2025
|
Matt Bourn and Seb Munden
One year on from our book, we now have more case studies that show being sustainable increases competitiveness, future-proofs business, engage new customers and attracts the best talent.
27 Mar 2025
|
Nick Louisson and Sam Tomlinson
Isba and MediaSense can’t make this complexity disappear, but we have collaborated to publish a short paper setting 10 key considerations to help guide marketers through this landscape.
27 Mar 2025
|
Tim Bonney
The marketing funnel isn't perfect, but its fundamental logic still holds: people don’t buy things they’ve never heard of. Marketing is just evolving, as it always has.
27 Mar 2025
|
Maria Iu
The Web Category report will help users select the most suitable websites to include in their brand and programmatic ad campaigns.
Data Snapshot
Find out more about the UK's most comprehensive aggregator of media data.
Arrange a demoAdvertisement
The Media Leader bulletins
More infoReceive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.
Featured Video
The Media Leaders Awards 2021: Highlights
Latest Data Analysis
Display
TV
Audio
Consumer