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Results categorised as Agencies
05 Jul 2018
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Michaela Jefferson
Lawyers have written to the former WPP boss to warn him that winning a MediaMonks bid with his new venture S4 may put him in breach of contract.
05 Jul 2018
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David Pidgeon
There was sex, dating and dancing, AI in the advertising and a digital mindset at Channel 4's upfronts. Here's our review from the new summer format.
04 Jul 2018
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Michaela Jefferson
New research from Newsworks and GroupM UK reveals that quality online environments - where consumers have a deeper relationship with the brand, such as news brands or sport sites - are 42% more cost effective for advertisers.
02 Jul 2018
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The Media Leader Staff
UM was brought in after an uncontested pitch, with Fentimans looking to increase its media activity as consumer demand in the premium drinks category rises.
02 Jul 2018
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The Media Leader Staff
In her new role, Katt Wright will be responsible for streamlining processes and developing products, whilst implementing operational programmes.
28 Jun 2018
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John Moulding
Channel 4 has been conducting laboratory tests with viewers that have demonstrated the potential to dramatically improve ad recall.
28 Jun 2018
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David Pidgeon
Adopters, sceptics, brands and researchers debated the use of behavioural science in advertising at the Big Day of Data. Can it really herald a new era for marketing effectiveness?
28 Jun 2018
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The Media Leader Staff
Heather has been working in neuro-marketing for over ten years, and is one of the founders of Neuro-Insight’s UK operation. Here, she tells Mediatel how neuroscience can be applied to advertising.
28 Jun 2018
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David Pidgeon
Speaking at Mediatel's Big Day of Data, Richard Shotton discusses some of the ideas in his book The Choice Factory: 25 Behavioural Biases That Influence What We Buy.
27 Jun 2018
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The Media Leader Staff
Dallas Wiles he will be responsible for client, agency and specialist partnerships and investments.
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