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Results categorised as Agencies
12 Sep 2018
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Lynne Robinson
TouchPoints exclusive: When there is doubt about the provenance of trading data sources, brand safety and the detrimental effect fake news has on all media trust, the planner's job becomes increasingly tough, writes Lynne Robinson
11 Sep 2018
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John Lowery
The retailer's latest campaign is like an advert for communism, writes John Lowery - fabulous in principle but there are a few associated downsides...
10 Sep 2018
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John Reynolds
In the past few weeks the advertising giant shut the Scotland office of its Wavemaker media agency, with a source claiming it struggled to attract clients.
10 Sep 2018
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The Media Leader Staff
The business moves from All Response Media, with the7stars handling account from August 2018.
10 Sep 2018
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Dominic Mills
They wield incalculable power, but where’s the accountability? The time for independent verification of algorithms is only around the corner - despite the headaches it will cause, writes Dominic Mills.
10 Sep 2018
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Tracey Follows
Nike's latest campaign has taken an issue which divides people along demographic lines and used it to create further division, writes Tracey Follows. The result will almost certainly alienate many ordinary consumers.
04 Sep 2018
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Dominic Mills
Despite appointing a new CEO and delivering reasonably positive results, there's still no sense of direction at WPP, writes Dominic Mills. Plus: Lidl's strange decision to ditch TBWA.
29 Aug 2018
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The Media Leader Staff
In his new role Simon Rice will ensure that Merkle continues to meet its obligations under the new General Data Protection Regulation (GDPR) law.
29 Aug 2018
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Anna Hickey
Genuine employee engagement has been proven time and again to be driven by one critical factor, writes Anna Hickey - a meaningful, purpose-driven vision.
22 Aug 2018
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The Media Leader Staff
In his new role, James Irvine will be responsible for realising the future ambitions of clients and advancing the business' talent in the areas of creative, data and technology.
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