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Results categorised as Agencies
20 Feb 2019
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The Media Leader Staff
Morris joined the group, previously Aegis Plc, in 1992 and went on to hold senior positions before founding Isobar in 2003 where, as CEO, he drove its expansion into one of the world’s leading digital agencies.
20 Feb 2019
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Richard Madden
There is an unconscious bias in adland that assumes the goal of marketing is merely to ‘optimise’. It is high time we prick this idea once and for all, writes BBH's Richard Madden
19 Feb 2019
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The Media Leader Staff
In her new role, Knight will work with media owners to develop strategic account plans for key publishers to optimise their returns from the SpotX platform.
18 Feb 2019
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Michaela Jefferson
Advertising network Dentsu Aegis has further grown its offering in the north of the UK with the acquisition of Manchester-based creative agency BJL.
15 Feb 2019
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David Pidgeon
Launching within The Last Leg, the campaign mocks prevailing gender stereotypes in advertising and uses the RAF's own female talent serving in front line roles.
14 Feb 2019
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The Media Leader Staff
The latest ABC results chart all the trends for the consumer magazine market. Here, industry experts digest the findings.
14 Feb 2019
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Tara Pickles
Sponsor content: JICMAIL attended the Future of Brands to talk about how the new currency can support customer outcomes through the use of econometrics. Tara Pickles explains.
14 Feb 2019
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The Media Leader Staff
WPP’s out-of-home agency has announced that Taylor will be retiring in June 2019.
14 Feb 2019
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The Media Leader Staff
In his new role, Rod Sobral will be responsible for overseeing all of the agency’s global brands and developing new capabilities for the business.
14 Feb 2019
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The Media Leader Staff
Oliver Hansard, 4C Insights' VP Sales, explains why marketers have to take an audience-first approach to their advertising - and why the logical adaption is for media agencies to mould their teams around that strategy.
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