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Results categorised as Advertising
20 Mar 2024
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Ella Sagar
Sky Media's client and marketing chief shares her dream Glastonbury line-up and what's coming up in conversations with clients.
18 Mar 2024
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Omar Oakes
Whatever happened between Michael Kassan and UTA, the great dealmaker's acrimonious exit marks the end of an era for the industry's so-called power brokers, writes the editor-in-chief.
18 Mar 2024
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Ozoda Muminova and Monika Pick
Brands should think about increasing awareness, collaborating with neurodivergent people and improving communications so that their voices are heard.
18 Mar 2024
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Omar Oakes
ITV has begun looking at marketing older shows as part of a “fanning flames” strategy for ITVX — even if the flames originate from the success of rival broadcasters.
15 Mar 2024
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The Media Leader Staff
Fractional work can provide a much-needed re-evaluation point for people, especially as the role of the CMO can be so broad.
14 Mar 2024
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Ella Sagar
The insurance provider launched "the most disastrous campaign ever" with the help of special builds.
14 Mar 2024
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Tabby Elwes
Combining fan data from OTT with that from other social media can open up exciting new revenue streams – and not just for top-tier sports.
14 Mar 2024
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Elliot Hill
It’s up to all of us working in digital advertising if we want to tackle what has quickly become our industry’s greatest threat.
13 Mar 2024
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Ella Sagar
Reach's chief revenue officer, and self-confessed ski obsessive, shares his first paid job and most insightful mistake.
13 Mar 2024
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Hannah Mirza
Remember 2017's headlines on brand risk? Until we make sustainability business-critical, a similar moment could be coming for carbon-heavy digital media investments.
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