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Results categorised as Advertising
29 Apr 2024
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Ella Sagar
As Global's ad platform turns 10, The Media Leader looks back at its biggest milestones.
29 Apr 2024
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Omar Oakes
Media agency Starcom’s chief strategy officer Dan Plant is joined by Bloomberg Media’s Duncan Chater and Omar Oakes to delve into how video and original programming have redefined the boundaries of brand engagement and audience resonance. (Partner content)
26 Apr 2024
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Ella Sagar
Commercial radio has had a "positive" start to the year with 5.2% growth in Q1, new figures show.
26 Apr 2024
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Bob Wootton
Significant new research from Barb and Isba, the array of video content and TV's proven effectiveness suggest the future is bright.
26 Apr 2024
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Omar Oakes
The way agencies pitch for advertising and media accounts has become "misaligned" with the market's increasingly flexible approach to partnerships, according to an industry consultant.
26 Apr 2024
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Ella Sagar
The IPA Talent and Diversity Conference heard how advertising can and should play a pivotal role in reversing a decline in social progress.
25 Apr 2024
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Ella Sagar
Leading industry executives pondered the best AI innovations in TV, whether it already exists or has yet to be conceived.
25 Apr 2024
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Maria Iu
The UK ad market grew by 6.1% overall but declined 1.2% in real terms, with online accounting for more than three-quarters of spend.
25 Apr 2024
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Ella Sagar
Kantar's study found 19.9m British households have at least one paid video streaming service — "virtually flat" on the previous quarter.
24 Apr 2024
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Omar Oakes
There is just one day left to enter The Media Leader's only awards scheme.
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