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Results categorised as Advertising
09 May 2024
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Ella Sagar
The global audience measurement and data company has appointed Bristowe as CEO for UK and Western Europe.
09 May 2024
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Simon Orpin
Born from an idea crafted on a stained napkin, Electric Glue reflects on media firsts, trusting clients, Ziggy Stardust and more as it turns 10. Just don't mention that Runcorn train.
09 May 2024
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The Media Leader Staff
Reporters Jack Benjamin and Ella Sagar are back with a look at the stories that mattered most in media and advertising this week.
09 May 2024
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Ronny Golan
In response to a recent column, ViewersLogic's CEO argues that the spot-lift attribution model is not fit for purpose and why marketers must take a holistic approach to measurement.
09 May 2024
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Jack Benjamin
Leading strategists responded to questions about best practices for media planning at The Future of Brands 2024.
09 May 2024
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Ella Sagar
The new targets are based on All In's 2023 census data and add to the existing eight-point action plan.
08 May 2024
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Ella Sagar
Agencies and advertisers need to "push back" on "the flood of money" going into social and untrusted environments, according to sales leaders.
08 May 2024
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Ella Sagar
The global podcast platform recorded 23% organic growth in Q1.
07 May 2024
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Ella Sagar
There is a rough 50/50 split in marketers' reactions to Google's delay in cookie deprecation.
07 May 2024
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Jack Benjamin
Lea Sandell described how Lego considers its social strategy and how changes to social media platforms are creating new challenges and opportunities.
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