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Results categorised as Advertising
30 May 2024
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Ella Sagar
From online safety, to HFSS, from gambling regulation to data privacy, industry leaders share their thoughts on what the incoming government should prioritise for the media industry.
30 May 2024
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Jack Benjamin
Many traditional spots were out of bounds, so agency Media Bounty went with a more "guerrilla" feel.
29 May 2024
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Ella Sagar
The organisation's chief commercial officer shares her biggest challenge this year and the best piece of advice she has received.
28 May 2024
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Ella Sagar
A lack of understanding of the benefits and perceived high costs are holding back investment in connected TV advertising, a Teads report has found.
28 May 2024
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Ruth Cartwright
Enhanced measurement beyond attention metrics can better show the long tail of engagement on BVOD, allowing for more long-term brand opportunities for advertisers.
24 May 2024
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Nick Graham
Challenges that will shape its future include the need to simplify the offering, retailer consolidation and building infrastructure that connects the physical and the virtual.
24 May 2024
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Jack Benjamin
With Rishi Sunak calling for an election on 4 July, leaders have urged the outgoing parliament to move swiftly on bills related to the industry.
23 May 2024
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Ella Sagar
Former Warner Bros Discovery executive Priya Dogra will join next month.
23 May 2024
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Ella Sagar
Leaders require regular and comprehensive training to help address DEI concerns and brain drain, a discussion concluded.
23 May 2024
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Ella Sagar
The platform has seen a 39% year-on-year increase in average daily streams of video podcasts globally.
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