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Results categorised as Advertising
10 Jun 2024
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Omar Oakes
Interview: An analyst at her core, Osborne still carries the scars of early career setbacks. UM's UK CEO speaks to Omar Oakes about her career and plans for the IPG media agency.
10 Jun 2024
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Troy Townsend
Measuring the effectiveness of campaigns, and then using those insights to inform media planning, is where the true value of retail media lies.
07 Jun 2024
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Maria Iu
This is the second industry award for ‘Word Count Matters’, which was created in collaboration with Colourtext.
07 Jun 2024
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Ella Sagar
The UK's largest cinema advertising sales house found Barbie, The Super Mario Bros Movie and Oppenheimer gained the highest TVRs for young people last year.
07 Jun 2024
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Bob Wootton
The Who Cares? movement is as terrific as it is long overdue, but the stakes are high. Without advertiser support, will there be lasting change?
07 Jun 2024
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Ella Sagar
Rachel Hall and Charlie Makin are already working with a number of brands, including Airband.
06 Jun 2024
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Ella Sagar
WeTransfer VP of global sales and former Twitter UK MD implored delegates at IAB Engage to get back to fun and creativity to help people and businesses.
06 Jun 2024
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Ryan Cochrane
Our industry needs to start appraising media quality through the prism of value and quit using cost as the measure. The rise of principal-traded media and the debacle over MFAs show that we still have some way to go.
06 Jun 2024
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Maria Iu
The offering aims to leverage telecoms operators' vast data to create a more accurate audience currency and a one-stop shop for advertisers.
06 Jun 2024
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Andrew Cole
The UK linear ad market business model is broken and positive disruption is needed to ensure its very survival. This is where UK telcos come in.
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