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Results categorised as Advertising
13 Jun 2024
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Omar Oakes
Advertising revenue, partnerships and AI are crucial for reducing subscriber churn as pay-TV operators adapt to changing consumer preference, according to one of the sector's leading researchers.
12 Jun 2024
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Ella Sagar
Limited series The Turnout aims to encourage young people to vote.
12 Jun 2024
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Julia Ayling
The way different consumers view sustainability goes beyond age groups. Mindshare's latest research found that economic realities play a crucial role — and brands can use this to fine-tune their messaging.
12 Jun 2024
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Ella Sagar
The TV network's commercial director shares her death row meal and her greatest achievement.
11 Jun 2024
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Omar Oakes
Banning media owners from running fossil-fuel ads is punitive. We need evidence-based decisions that will make our future more sustainable, not using this industry as an easy target, writes the editor.
11 Jun 2024
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Nicola Kemp
The criticism of Nicola Coughlan once again shows society's judgement reflex and how women are socialised to tear each other down. As an industry, we need to say enough is enough.
11 Jun 2024
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Ella Sagar
Adelicious will host and monetise the Daily Mail owner's current and upcoming shows.
11 Jun 2024
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Denise Turner
Route CEO Denise Turner shares her key learnings from the World Out of Home Organization event in Hong Kong.
11 Jun 2024
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Jack Benjamin
Global ad expenditure growth this year has been upwardly revised to 7.8%, while the market is expected to surpass $1tn next year.
10 Jun 2024
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Ella Sagar
James Chandler, IAB UK's CMO, shares why digital advertising needs to rediscover joy and takeaways from its conference IAB Engage in a conversation with reporter Ella Sagar.
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