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Results categorised as Advertising
17 Jun 2024
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Maria Iu
Exclusive: Alliance aims to identify challenges facing the sector and improve awareness.
17 Jun 2024
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Nick Manning
If we want to play our part in not only preserving the planet but our industry too, we have to use our powers to bring about change.
14 Jun 2024
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Maria Iu
Research also found a continued lack of understanding of key concepts by the public.
14 Jun 2024
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Omar Oakes
Under anonymity, a roundtable of advertising and media executives discuss who's to blame for made-for-advertising sites and what can be done, if anything, to minimise them.
13 Jun 2024
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Ella Sagar
The UK’s biggest commercial broadcaster wants to highlight how it is making ITV accessible to all brands, whether those testing TV for the first time or those looking to scale up.
13 Jun 2024
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Ella Sagar
A study found that TV advertising lifted search performance across impressions, clicks and conversions by 5%, while this was as high as 20% for select brands and categories.
13 Jun 2024
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Ella Sagar
The AA and Media Smart had to take "a unique approach" to raise awareness among young people following the surprise general election date.
13 Jun 2024
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Darryl George
TV can offer attention, trust and emotional clout. Coincidentally, these are also the foundations of a good story — just make sure that story is a short one.
13 Jun 2024
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Ella Sagar
The machine-learning solution will "continuously learn and optimise delivery" and can be applied to advertisers' first-party datasets through a data clean room.
13 Jun 2024
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Ella Sagar
It has been 25 years since the BFI Imax was constructed and 18 years since Ocean started handling its sales contract. The Media Leader examines some key milestones.
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