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Results categorised as Advertising
15 Jul 2024
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Nick Manning
Euro 2024 has reminded us of TV's storytelling capabilities and its power as an advertising medium. And it is working hard to adapt to the new consumer and marketing reality.
15 Jul 2024
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Jack Benjamin
The start-up is launching a Chrome extension that would replace banner ads on publisher websites with personalised notifications about musical artists. The AOP recommends publishers give the solution a look.
15 Jul 2024
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Omar Oakes
Kate Harris, former CEO and current regional director at Nabs, talks to Omar Oakes about the challenges of managing work-from-home stress and the benefits of art and creativity for mental wellbeing.
12 Jul 2024
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Ella Sagar
The It Takes A Village Collective founder tells The Media Leader why it's helpful to think of diversity and inclusion as a "language" that the industry is learning.
11 Jul 2024
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Ella Sagar
"Considering What?" campaign by 4Creative will run on TV, OOH and social media to address "patronising" views of Paralympian sport.
11 Jul 2024
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Ella Sagar
Compared with ITV's coverage of the Euro 2021 semi-final, the revamped streaming service has attracted over 5m more viewers.
11 Jul 2024
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James Grant
Dynamic creative optimisation's many advantages are barely noticed now — but the ongoing deprecation of third-party cookies and growing data privacy limitations could change that.
11 Jul 2024
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Ella Sagar
In an inquiry by the Australian government, Meta said it had 'never thought about news as a way to minimise misinformation/disinformation on our services'.
11 Jul 2024
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Simon Carr
Being disruptive increases your brand value. But you can only define your approach to disruption once you have understood both the enemy and yourself.
11 Jul 2024
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Cathy Ibal
Cannes Lions 2024 marked a turning point in how brands, agencies and industry bodies view the importance of quality journalism and why advertisers need to support it. But we can do more.
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