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Results categorised as Advertising
14 Aug 2009
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Sam Howroyd
US media companies and marketers are coming together to create a new TV audience measurement system.
13 Aug 2009
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Sam Howroyd
US online video spending is predicted to account for 4.3% of total online ad spending and 1.6% of television ad spending this year, according to eMarketer.
12 Aug 2009
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The Media Leader Staff
A MediaTel Newsline reader - name and company withheld - comments on Greg Grimmer's 'The editor's decision is final' article, which was published on Tuesday.
12 Aug 2009
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Sam Howroyd
There will be close to 6 billion mobile subscribers worldwide by the end of 2013, up from 3.9 billion by the end of 2008, according to a new forecast from Portio Research.
12 Aug 2009
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Sam Howroyd
Josh Jacobs, Yahoo! VP of ad platform strategy, says that advertisers are returning to the internet.
12 Aug 2009
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Anna Cremin
Anna Cremin, head of research and consumer insight, Pearl & Dean, on how independent cinemas can offer advertisers reach to more engaged audiences.
07 Aug 2009
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Liz Jaques
Clear Channel Outdoor has set up a new outdoor advertising package aimed at the back to school market.
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