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Results categorised as Advertising
31 Jul 2024
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Omar Oakes
More than a third of YouTube’s viewing comes from inside UK homes. Is it time to finally consider the video-sharing giant as a rival for TV ad budgets?
30 Jul 2024
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Chris Allan
By creating a more collaborative relationship, CMOs and CFOs can dispel misconceptions around marketing and establish clear, shared objectives.
30 Jul 2024
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Ella Sagar
The TV and OMD veteran shares what he's learned from six decades in the industry, from creating his own job to the future of second-by-second TV measurement.
30 Jul 2024
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Hannah Mirza
Programmatic is a major source of advertising’s carbon emissions, but it doesn’t have to be this way. A new approach can bring both sustainability and commercial benefits.
29 Jul 2024
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Omar Oakes
The business economist and founder of Magic Numbers and Magic Works discusses the importance of independence in media consulting, trends in effectiveness, Cannes Lions and what it takes to be a successful business founder.
29 Jul 2024
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Omar Oakes
Exclusive: The global video-sharing giant owned by Google has rejoined the Barb measurement system, The Media Leader can reveal.
26 Jul 2024
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Ella Sagar
The drop in number of listens was attributed to Apple's iOS 17 update that changed how podcasts are downloaded on mobiles.
26 Jul 2024
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Ella Sagar
Revenue reached €9.05bn for H1, driven by "excellent performances" of Lagardère and Canal+.
26 Jul 2024
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Mattia Fosci
In the chess match that will decide the fate of third-party cookies, Google has pulled a Bobby Fischer. What does this mean for the industry?
25 Jul 2024
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Ella Sagar
Halliday will become the UK group's first programmatic director.
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