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Results categorised as Advertising
27 Nov 2009
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Sam Howroyd
IKEA is basking in the success of a viral marketing campaign on Facebook using one of the site's most basic features, helping to promote the opening of a new store.
24 Nov 2009
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Sam Howroyd
The advertising industry yesterday launched Digital Adwise, a national programme to raise children's awareness of online advertising.
23 Nov 2009
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Hugo Drayton
Hugo Drayton, CEO of InSkin Media, explains why he thinks the hybrid model for mainstream, news-centric publishers is hard work ... but why it continues to make sense.
19 Nov 2009
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Anne Tucker
Thinkbox has unveiled two new pieces of research surrounding television viewing.
17 Nov 2009
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Mark Cranmer
Mark Cranmer, chief executive of Isobar, uses lyrics from Oasis' classic (What's The Story) Morning Glory? to analyse and solve the issues facing the media industry...
12 Nov 2009
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Liz Jaques
YouTube has added a 'skip' button to selected pre-rolls in a bid to improve user experience and encourage brands to create better adverts.
12 Nov 2009
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Sam Howroyd
Yesterday's IAB Engage 09 conference saw Jeff Levick, AOL President, global advertising and strategy, claim that online's future lies in brand advertising.
11 Nov 2009
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Julia Hutchison
Julia Hutchison, COO of the Association of Publishing Agencies, highlights the best ways for brands to engage consumers online.
10 Nov 2009
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Liz Jaques
The Advertising Standards Authority plans to extend its remit to cover online advertising next year following a funding deal with Google.
10 Nov 2009
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Sam Howroyd
Google has acquired the world's largest mobile advertising platform, AdMob, for $750 million (£450 million).
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