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Results categorised as Advertising
08 Aug 2024
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Nat Poulter
US audiences crave TV from across the pond (and beyond), creating a golden opportunity for brands to reach new audiences in fresh ways.
08 Aug 2024
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Anna Sampson
For businesses keen to explore AI beyond the obvious use case of generating efficiencies, they require an application of the technology in partnership with human expertise.
08 Aug 2024
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Bob Wootton
The coming together of tech and media, cost savings, the future of TV, AI efficiencies… the merger encapsulates many of the ad industry's themes and concerns.
06 Aug 2024
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Omar Oakes
Analysis: The tie-up highlights a focus on IP and news brands' move to leverage their journalism.
06 Aug 2024
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Wander Bruijel
When marketers focus on short-term revenue-harvesting, it causes them to take their eye off the ball when it comes to driving longer-term business success.
05 Aug 2024
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Ed Mullins
CTV can ensure brands reach the right audiences, but only when it's part of a multichannel strategy can it help advertisers get consumers to the finish line.
02 Aug 2024
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Steven Filler
Great advertising builds great brands, but not all great brands build great advertising. That’s why advertisers need both attention and brand lift to understand the effectiveness of their ads.
02 Aug 2024
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Ella Sagar
Since starting five years ago, brands and media companies have started to do more, but is it enough?
01 Aug 2024
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Maria Iu
The merged entity will bring together 20,000 direct advertisers spanning more than 50 markets, according to the companies.
01 Aug 2024
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The Media Leader Staff
Jack Benjamin and Omar Oakes discuss the major media and advertising stories of the week, including YouTube rejoining Barb.
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