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Results categorised as Advertising
17 Feb 2010
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Antony Miller
Antony Miller, head of media development at Royal Mail, on how neuroscience can uncover hidden insights into the way the brain processes brand messages.
17 Feb 2010
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Sam Howroyd
CBS Outdoor has developed a new advertising format using electric paper technology on its superside bus panels.
16 Feb 2010
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Sam Howroyd
comScore has released a review looking at key trends in US digital media last year, revealing growth in the core search market, social networking and online video.
12 Feb 2010
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The Media Leader Staff
Figures from the Advertising Association (AA), researched and compiled by Warc, show that after nine consecutive quarters of year on year decline, total adspend is predicted to return to growth in Q3 2010.
12 Feb 2010
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The Media Leader Staff
According to a new Merrill Lynch report looking at the latest TV market estimates, ITV1 advertising growth could hit 4.3% for the full year, compared to its own forecast of 0.8%.
10 Feb 2010
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Sam Howroyd
Mobile and online advertising can significantly increase brand awareness and purchase consideration when used together, according to new research from the IAB.
09 Feb 2010
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Liz Jaques
The government has set out plans for introducing product placement on British television.
09 Feb 2010
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Greg Grimmer
In his latest monthly column Greg Grimmer, partner, Hurrell Moseley Dawson & Grimmer, questions the world of advertising and his humble place within it...
09 Feb 2010
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Sam Howroyd
Agencies are "missing a trick" with social media and should be using it to move into PR and CRM, according to OPera's head of digital buying, Adam Pace.
08 Feb 2010
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Sam Howroyd
"Online supply is almost infinite - you have to prove your value to advertisers," delegates heard at MediaTel Group's Future of Online seminar on Friday. And it's getting tougher by the day if the panel comments are representative of the online market.
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