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Results categorised as Advertising
19 Apr 2010
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Claire Myerscough
Claire Myerscough, business intelligence director at News International, explains why 'word of mouth' will be more important than ever in 2010...
19 Apr 2010
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Sam Howroyd
Q1 saw marketing budgets revised up for the first time in ten quarters, according to the latest IPA/BDO Bellwether survey, with around 21% of companies reporting a rise.
15 Apr 2010
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The Media Leader Staff
A new Enders Analysis forecast predicts UK TV net advertising revenue will grow 10% year on year in 2010.
14 Apr 2010
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John Cole
John Cole, managing director of Adknowledge, says we should expect a fundamental shift away from broadcast to opt-in style 'social currency' media.
14 Apr 2010
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The Media Leader Staff
Seven of the UK's biggest digital players have gained an independent certificate of compliance with the IAB's Good Practice Principles in online behavioural advertising.
14 Apr 2010
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Sam Howroyd
Magna's latest US advertising revenue forecast predicts growth of 1.6% during 2010, an upgrade from its previous prediction of flat year on year growth.
13 Apr 2010
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Sam Howroyd
Twitter is launching 'Promoted Tweets', allowing advertisers to write Tweets which appear at the top of results when users search for a particular word.
12 Apr 2010
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The Media Leader Staff
Internet entrepreneur Bill Gross, one of the main movers behind the launch of paid-search in the late 1990s, is launching a new startup designed to monetise Twitter.
12 Apr 2010
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Sam Howroyd
Magna has upgraded its 2010 growth forecast for UK media supplier ad revenues to 3%, up from its previous forecast of 1%.
09 Apr 2010
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The Media Leader Staff
A new 18 metre interactive projection wall has been installed at Birmingham International Airport to promote the area.
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