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Results categorised as Advertising
12 Apr 2011
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Liz Jaques
ISBA has launched a new best practice guide telling clients how to get value out of market research agencies.
12 Apr 2011
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John Barnard
John Barnard, chairman of NMG Product Placement, on all you need to know about buying product placement...
11 Apr 2011
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Liz Jaques
ZenithOptimedia now forecasts global ad expenditure to grow by 4.2% in 2011, down from the 4.6% it forecast in December, as a result of the political turmoil in the Middle East and the earthquake in Japan.
06 Apr 2011
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Liz Jaques
The IPA's new president Nicola Mendelsohn has pledged to create a new generation of creative pioneers for the digital future.
05 Apr 2011
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Liz Jaques
Rovi has launched a smart TV field trial in a bid to test advertising opportunities on connected televisions.
04 Apr 2011
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Liz Jaques
The popular US drama Mad Men has been confirmed for three more seasons with more ad breaks, which is good news for Sky Atlantic, but what does it mean for advertisers?
01 Apr 2011
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Liz Jaques
Disney UK launched its integrated media solutions initiative Disneymedia+ at an event in London yesterday.
29 Mar 2011
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Liz Jaques
US ad spend will make a slow recovery this year, rising 1%, according to eMarketer.
29 Mar 2011
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Liz Jaques
UK online advertising was up 12.8% in 2010 to break the £4 billion milestone, according to the bi-annual IAB and PwC ad spend study.
25 Mar 2011
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Liz Jaques
The IPA has released its 2010 Annual Review with a round-up of the year, topline from industry surveys and publications.
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