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Results categorised as Advertising
26 Sep 2011
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Derek Jones
Writing in Campaign in May 2006, Ian Darby commented: "On the whole, it's refreshing to see an agency from outside the top ten triumph in such a big pitch, apparently on the back of strong strategic thinking. Let's just hope these ideas amount to more than a pile of Barclays." *
22 Sep 2011
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Jessica Hallsworth
Jessica Hallsworth, senior research executive, GfK NOP Media, says Google and YouTube actually support TV, providing extra viewing opportunities and hype rather than taking opportunities away...
21 Sep 2011
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David Brennan
At the RTS' Cambridge Convention last week, there was an exhortation from Fru Hazlitt of ITV to the advertising community to get creative with TV airtime...
20 Sep 2011
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Liz Jaques
Nielsen is expected to issue its first-half advertising expenditure report next week, showing a slow down in growth from the first to second quarter.
20 Sep 2011
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Dominic Finney
Dominic Finney, director at digital consultancy FaR, says standard ad units remain the bedrock of the majority of digital advertising campaigns - and there is now a strong argument to say that spend in these standard units is set to grow...
16 Sep 2011
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Liz Jaques
The European mobile advertising market is expected to reach $1.03 billion by 2014, according to research from mobileSQUARED.
08 Sep 2011
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Liz Jaques
O2 Media's personalised media platform, O2 More, has reached six million customers six months after passing the two million mark.
26 Aug 2011
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Derek Jones
Commenting on the latest advertising expenditure forecasts from Carat, Jerry Buhlmann, chief executive of Aegis Group plc, remains cautiously optimistic.
25 Aug 2011
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Brian Jacobs
As I'm sure you've heard Steve Jobs is stepping down as CEO of Apple. In my world, the 1984 Apple TV ad, which famously only ever ran once (in the Super Bowl) as the Apple Board loathed it, and which reputedly led to Jobs losing his job is unquestionably in the Top 10 ads of all time - many would say it's the best ad of all time.
25 Aug 2011
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Liz Jaques
Aegis Group has reported a 20% rise in underlying pre-tax profits to £58.9 million in the first half of the year.
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