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Results categorised as Advertising
20 Oct 2011
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Liz Jaques
Digital currently accounts for about 30% of WPP revenues - "nearly double its closest competitor" - according to Bank of America Merrill Lynch (BoAML).
13 Oct 2011
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Liz Jaques
The latest IPA Bellwether survey published today reveals that marketing budgets were revised up in Q3 ending a three-quarter period of decline, as companies increased expenditure to promote new products and maintain market share amid strong competitive pressure.
11 Oct 2011
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Liz Jaques
MAGNAGLOBAL has released its updated US media owners advertising revenue forecast, which remains unchanged for this year at 1.6% growth, including the impact of political and Olympics advertising. The company expects media suppliers to generate $173.5 billion of advertising revenues in 2011.
04 Oct 2011
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Liz Jaques
ZenithOptimedia has made a small reduction to its global ad forecast for 2011 as fears of a double-dip recession sees advertisers limiting budget increases.
03 Oct 2011
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Liz Jaques
Facebook has launched a Premium Ad unit, designed to promote page posts. The new product expands from Facebook's Sponsored Stories.
03 Oct 2011
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Chris Worrell
Chris Worrell, European research manager at Specific Media, fears that the relentless obsession with numbers has drowned out creative inspiration in the digital world. Has chasing the click allowed us to lose sight of the very purpose of advertising?
30 Sep 2011
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Liz Jaques
Display spend in Europe is up to €5.8 billion, a 21.1% increase on last year's figures, according to the IAB Europe AdEx report.
30 Sep 2011
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Liz Jaques
YouTube plans to launch Google AdWords for video in beta next week, in a bid to simplify video ad campaigns.
29 Sep 2011
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Liz Jaques
NMG has released its latest product placement research, using Sky One's Trollied as case study to demonstrate the "naivety from broadcasters and producers as to what can be sold as product placement - and how the Ofcom rules are actively working against the paid-for market, while encouraging the free prop supply market".
27 Sep 2011
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Catryn Brogan
Catryn Brogan, director at Media Lateral, says media agencies, owners and brands should not be scared to dip their toe into new trading platforms, but embrace them as they become an increasingly vital part of the media trading process...
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