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Results categorised as Advertising
31 May 2011
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Laura Holme
Laura Holme, marketing director at Draftfcb and member of the IPA New Business & Marketing Group, says the key is to focus on a client's emotional state rather than rational need...
27 May 2011
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Liz Jaques
Online advertising revenue reached a new high in the first quarter of 2011, according to the IAB and Pricewaterhouse Coopers.
09 May 2011
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Liz Jaques
WPP enjoyed a 7.0% increase in revenues in Q1 2011 to £2.223 billion. WPP revenues in constant currency were up 8.4%, reflecting the strength of the pound against the US dollar and Euro.
04 May 2011
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Liz Jaques
Warc has raised its global advertising spend forecasts for 2011 to +5.1%, up from +4.5%.
03 May 2011
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Liz Jaques
Media buyers predict that online video will see the largest increase in ad spend in 2011, followed by mobile and social media.
03 May 2011
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Alex Hunter
Alex Hunter, the IPA's finance director, on the rewards and risks of social media advertising...
18 Apr 2011
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Liz Jaques
MAGNAGLOBAL has updated its US media ad revenue forecast, which is now expected to see a rise of 3.1% in 2011.
18 Apr 2011
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Liz Jaques
Marketing spend was down again in Q1 2011 in response to public sector spending cuts and rising costs, according to the latest IPA/BDO Bellwether survey.
14 Apr 2011
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Liz Jaques
IAB Europe has launched a pan-European self-regulatory framework for online behavioural advertising.
12 Apr 2011
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Liz Jaques
Amazon plans to sell Kindles with on-screen advertising for a $25 discount.
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