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Results categorised as Advertising
11 Nov 2011
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Andrew Troullides
Andrew Troullides, chief media officer at IMD, was a panellist at MediaTel Group's Why Aren't We All Trading Electronically? event this week. Here he offers a sketch of the morning's debate...
11 Nov 2011
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Liz Jaques
MediaOcean will not be a bigger or better DDS or MediaBank but will instead be a brand new entity, according to Greg Koerner, CMO, MediaBank.
11 Nov 2011
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Liz Jaques
Why isn't there a trading system to bridge the gap between agencies and publishers, asked News International's Patricia Kill at MediaTel Group's 'Why Aren't We All Trading Electronically?' event at Specific Media on Wednesday.
08 Nov 2011
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Liz Jaques
Yahoo! has released its Livestand tablet app and is looking for advertisers to pay up to $500,000 for packages around its new interactive video ad unit.
08 Nov 2011
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Dominic Finney
Dominic Finney, director at digital consultancy FaR, says it is a priority to show how effective mobile advertising is as a standalone and integrated channel...
02 Nov 2011
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Anne Tucker
LG Electronics has announced the launch of its integrated advertising platform on smart TVs.
28 Oct 2011
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Liz Jaques
Havas has reported 7.3% organic growth in the third quarter of 2011, with growth in all major markets except France. Group revenue was up 5% to $541.8 million.
28 Oct 2011
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Liz Jaques
WPP has cut its full-year growth forecast to 5% after reporting organic revenue growth of 4.7% in Q3 - down from 6.7% and 5.6% growth in Q1 and Q2.
21 Oct 2011
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Liz Jaques
Advertising agency Publicis Groupe posted 6.4% Q3 organic sales growth yesterday as revenues grew across all regions, helped by strong demand for digital ads.
20 Oct 2011
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Liz Jaques
Channel 4 Sales has agreed a contract with BBC Worldwide to sell advertising in the UK around its on-demand content on Virgin Media's TV Choice VoD platform.
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