SEARCH
Results categorised as Advertising
25 Aug 2011
|
Brian Jacobs
As I'm sure you've heard Steve Jobs is stepping down as CEO of Apple. In my world, the 1984 Apple TV ad, which famously only ever ran once (in the Super Bowl) as the Apple Board loathed it, and which reputedly led to Jobs losing his job is unquestionably in the Top 10 ads of all time - many would say it's the best ad of all time.
25 Aug 2011
|
Liz Jaques
Aegis Group has reported a 20% rise in underlying pre-tax profits to £58.9 million in the first half of the year.
24 Aug 2011
|
Liz Jaques
WPP has reported a 37% year on year increase in pre-tax profits of £334 million in the first half of the year.
23 Aug 2011
|
Liz Jaques
Low performance indicators and ongoing uncertainty around sovereign debt has led to downward revisions to global growth expectations, which will impact European ad agencies, according to BofA Merrill Lynch.
22 Aug 2011
|
Liz Jaques
News of the World advertisers are yet to reallocate their £38 million annual expenditure, according to the Guardian.
04 Aug 2011
|
Liz Jaques
Rovi claims that viewers clicked on ads that appeared in its EPG 13% of the time on average - more than 10 times that of typical banner ads - during the first three months of its connected TV ad trial in the US.
02 Aug 2011
|
Chris Worrell
Chris Worrell, european research manager at digital media company Specific Media, argues that as our view of how the web can be utilised for marketing changes, so must our ways of measuring campaign success...
01 Aug 2011
|
Chris Thurling
The IPA's new Digital Business Group (DBG) aims to cater for and support those agencies for whom digital marcomms represents just one aspect of a deeper integration of technology into business. Chris Thurling, founder and managing director of 3Sixty and co-chair of the IPA Digital Business Group, explains...
14 Jul 2011
|
Liz Jaques
Marketing budgets were revised down in Q2 for a third consecutive quarter, as companies attempted to reduce operating costs and protect profit margins amid concerns around the economic outlook, according to the latest IPA/BDO Bellwether survey.
13 Jul 2011
|
Liz Jaques
Global ad expenditure will return to pre-recession peak level this year, according to ZenithOptimedia's latest forecast.
Data Snapshot
Find out more about the UK's most comprehensive aggregator of media data.
Arrange a demoAdvertisement
The Media Leader bulletins
More infoReceive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.
Featured Video
The Media Leaders Awards 2021: Highlights
Latest Data Analysis
Display
TV
Audio
Consumer