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Results categorised as Advertising
11 Jun 2012
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Liz Jaques
"The more experienced users become, the more cautious they get in order to avoid aggressive tracking," claims Frederic Filloux in today's Monday Note.
11 Jun 2012
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Liz Jaques
Google has integrated its mobile technology AdMob into its AdWords platform, two years after its AdMob acquisition.
11 Jun 2012
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Greg Grimmer
Greg Grimmer: Imagine a testosterone-heavy flat in Hackney within a single speed racing bike's ride of silicon roundabout and any number of unshaven techies living off nothing but toast and beans as they seek to create the next billion dollar web/mobile/digital revolution. Surely they should be working for the good of advertising?
08 Jun 2012
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Liz Jaques
Informa Telecoms & Media claims that European net TV advertising revenues will increase by 5.4% in 2012 to €32.4 billion.
07 Jun 2012
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Liz Jaques
Amazon is currently working on its ad business and is thought to be building its own bidder to be sold to trading desks as a competitor to services such as Invite
06 Jun 2012
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Liz Jaques
According to the Newspaper Association of America, total ad revenues fell 6.9% from $5.5 billion in Q1 2011 to nearly $5.2 billion in Q1 2012.
06 Jun 2012
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Raymond Snoddy
Raymond Snoddy says anything that increases confidence and the propensity to spend in the depths of a recession has to be a good thing, even if the intellectual pillars on which it stands are decidedly shaky...
30 May 2012
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Liz Jaques
Cloud-computing company Salesforce.com is close to a deal to acquire Buddy Media, the five-year-old business that helps brands manage their Facebook presence, according to reports.
29 May 2012
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Nick Mawditt
Nick Mawditt, global director of marketing and insight at Kinetic Worldwide, says there is a clear willingness among mobile users to interact with brand campaigns (content being main driver of interactivity above brand)...
28 May 2012
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Alex Hunter
Alex Hunter, finance director, IPA, asks: how can we convince our clients of the true value of our new type of services?
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