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Results categorised as Advertising
29 May 2012
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Nick Mawditt
Nick Mawditt, global director of marketing and insight at Kinetic Worldwide, says there is a clear willingness among mobile users to interact with brand campaigns (content being main driver of interactivity above brand)...
28 May 2012
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Alex Hunter
Alex Hunter, finance director, IPA, asks: how can we convince our clients of the true value of our new type of services?
22 May 2012
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Liz Jaques
Clearcast and IMD have completed a six-month pilot scheme with Mediaocean to transfer TV campaign media data from CARIA to agency workflow systems.
21 May 2012
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Liz Jaques
The Newspaper Marketing Agency has relaunched as Newsworks. New CEO Rufus Olins, who is driving the re-branding of the organisation, said the change is symbolic of a new reality in national press.
18 May 2012
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Liz Jaques
"Trying to navigate through the various new social media categories, blogs, sharing sites, and social media firms is an absolute mess," according to Business Insider.
17 May 2012
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Liz Jaques
The increasing impact of smartphones on how consumers interact with companies looking to market their products and services is revealed today by a report showing that over one third (36%) of UK consumers now read marketing emails on their mobile devices. This rises significantly to over half (55%) of 18-34 year olds.
17 May 2012
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Liz Jaques
A global survey undertaken by digital marketing agency Greenlight claims that 30% of people 'strongly distrust' Facebook with their personal data, while 44% say they would 'never' click on Facebook sponsored ads.
09 May 2012
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Raymond Snoddy
Raymond Snoddy says ITV and RTL's latest statements give testimony to the enduring power of free to air commercial television and show that the media world is working in the way it should in difficult times...
01 May 2012
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Derek Jones
A rare jobs news section from NewsLine featuring new roles for four people MediaTel has worked with for some time.
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