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Results categorised as Advertising
13 Jul 2012
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Chris King
Goals are important in football, but few hold such significance as the one scored by Sergio Aguero for Manchester City in injury time at the Etihad Stadium. He probably didn't know that this goal came at an ideal time for the chief executive of the Premier League, Richard Scudamore.
13 Jul 2012
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Chris King
One company looking to make its way onto the podium at the London 2012 Olympic Games is Facebook, which has signed deals with broadcasters in the UK and US to feature exclusive content.
13 Jul 2012
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Chris King
A report by Videoplaza, entitled "The Future of TV" has revealed that media owners are risking the possibility of missing out on growth by not monetising advertising across connected devices.
12 Jul 2012
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Chris King
YouGov has named BBC iPlayer as the top-rated brand in its 2012 BrandIndex Buzz rankings, the video-on-demand service surpassing Amazon and Marks & Spencer for the first time in the rankings.
12 Jul 2012
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Chris King
LG has partnered with multi screen brand advertising platform smartclip with the aim of creating new revenue streams from advertising on the company's Smart TV platform.
12 Jul 2012
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Chris King
The latest IPA Bellwether survey has revealed that marketing budgets were revised down for the first time in a year in Q2, reflecting pressure to cut costs.
12 Jul 2012
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Lucinda Wallwork
In the last few years, corporate social responsibility has become an essential part of the marketing mix. CSR strategies can range from subtle messages through to an entire corporate ethos. Lucinda Wallwork, senior insight analyst at Ebiquity contrasts three different approaches.
12 Jul 2012
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Chris King
We dialled in on the Aegis and Dentsu joint conference call this morning to bring Newsline readers the key responses to anlayst and press questioning...
12 Jul 2012
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Chris King
Japanese advertising agency Dentsu has made an offer to purchase the Aegis media group believed to be worth £3.16 billion. The offer from Dentsu of 240 pence per share is a 48% premium on Aegis' closing share price yesterday.
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