SEARCH
Results categorised as Advertising
09 Jul 2012
|
Abba Newbery
Abba Newbery, director of advertising strategy at News International Commercial, looks at what lies in store for newspaper advertising...
05 Jul 2012
|
Liz Jaques
Publicis Groupe has acquired the remaining 51% stake in Bartle Bogle Hegarty from founders Nigel Bogle and John Hegarty.
05 Jul 2012
|
Chris King
New integrated advertising tool Adalyser Placement is set to bring offline advertising and digital spend closer together. Launched UK software company OneSoon Ltd, it uses predicted TV schedules and print media plans to dynamically place online adverts for maximum effectiveness.
05 Jul 2012
|
Chris King
UK advertising expenditure remains steady despite turbulence in the global economy. Figures from the Advertising Association and Warc showed an increase of 1.1% in ad spend during the first quarter of 2012.
03 Jul 2012
|
Ben Martin
Ben Martin, communications planner, Telegraph Media Group, on why those listening to Byron Sharp might just be a little like Brad Pitt...
03 Jul 2012
|
Chris King
A study released by GroupM this morning have estimated that despite an overall rise in advertising spend in the UK, television and radio ad revenue is set to fall by around £350 million this year.
02 Jul 2012
|
Greg Grimmer
Greg Grimmer says ensuring creative and media are linked is an absolute necessity - one working without the other is a surefire shortcut to failure...
28 Jun 2012
|
Chris King
Following the release of Thinkbox's two screen research this morning, the TV body presented the findings of its recent study to an audience of advertisers and media executives in London...
28 Jun 2012
|
Chris King
AOL's "Project Devil" adverts, which were introduced back in late 2010 and have been seen 150 advertisers place 700 ads since, are to be offered for mobile phones and tablets.
22 Jun 2012
|
Liz Jaques
Twitter plans to launch its advertising products in 50 countries by the end of the year, in a bid to turn its 140 million users into revenue.
Data Snapshot
Find out more about the UK's most comprehensive aggregator of media data.
Arrange a demoAdvertisement
The Media Leader bulletins
More infoReceive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.
Featured Video
The Media Leaders Awards 2021: Highlights
Latest Data Analysis
Display
TV
Audio
Consumer