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Results categorised as Advertising
24 Jul 2012
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Marc Sidwell
Marc Sidwell, managing editor, City A.M., says the image of London 2012 as a ruthlessly-policed, heavily-branded, speech-controlled zone is unfair...
20 Jul 2012
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Simon Andrews
Simon Andrews, founder of the full service mobile agency addictive!, on how mobile is disrupting the traditional worlds of retail, publishing, marketing and agencies...
19 Jul 2012
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Chris King
TiVo has made a deal to acquire TRA (The Right Audience), creator of the largest global database linking what certain households watch and buy.
18 Jul 2012
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Chris King
According to the new Ofcom Communications Market Report, 40% of Britons now own a smartphone, while tablet ownership in the UK has increased from 2% to 11% over the past year.
17 Jul 2012
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Chris King
It was a case of unlucky Friday 13 for the Sun as sales dropped by 135,000 due to the combination of a "wrapped" front cover, the first in the newspaper's history, and a recent 10p price rise.
17 Jul 2012
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Chris King
Google is introducing a new "mute this ad" icon in order to allow users to choose what ads they want to see, and which ones they don't.
17 Jul 2012
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Chris King
Earlier today Marissa Meyer was announced as the new CEO and president of Yahoo, bringing the 37-year-old's 13 years of service with Google to an end.
17 Jul 2012
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Chris King
By including tags and transcriptions in online video content, advertisers can increase the relevance of the products they are advertising by linking with relevant shows.
17 Jul 2012
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Chris King
Research by IBISWorld has concluded that TV advertising is becoming less enticing due to audience fragmentation brought about by recent technological developments.
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