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Results categorised as Advertising
12 Sep 2024
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Omar Oakes
The Media Plan: UKTV’s biggest-ever paid media campaign, which featured Cher singing I Got You Babe to launch the U masterbrand, was driven by a focus on landing an emotional connection with viewers.
12 Sep 2024
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Thomas Houge
Nothing says 'meh' like a static ad. Video is a clear win and it's easier than ever to make these ads. We owe it to quality journalism to do more than still banners.
12 Sep 2024
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Ian Forrester
Daivid research found that much of advertising content on TikTok is forgettable or even evokes negative emotions. Here are three reasons why and what to do about it.
11 Sep 2024
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Maria Iu
A new tool aims to improve diversity in image generation, while a blueprint is available to support companies to establish ethical AI policies.
10 Sep 2024
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Maria Iu
Global retains the Tube contract and JCDecaux the bus shelter contract for a further eight years.
10 Sep 2024
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Richard Kirk
New analysis has found that paid social spend may be treble the optimal level for growth, while TV could be getting less credit — and cash — than it deserves.
10 Sep 2024
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Nicola Kemp
If we want to drive real equality in media, we must call time on lip-service feminism and self-interested silence.
09 Sep 2024
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Bob Wootton
We must work together to build a sustainable future for the industry that nurtures trust and transparency. Being part of the Who Cares? initiative is one way.
09 Sep 2024
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The Media Leader Staff
Consumer Sync aims to help marketers navigate an evolving landscape so they can create meaningful connections that build loyalty and trust.
09 Sep 2024
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Maria Iu
This year, the scheme covers three areas: business, talent and charity.
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