SEARCH
Results categorised as Advertising
19 Sep 2024
|
Monica Majumdar and Dominic Charles
Measurement is the enabler of creativity, not the stifler. It not only validates creative efforts but also provides a blueprint for future improvements.
19 Sep 2024
|
Maria Iu
The toolkit is accompanied by a report that identified key barriers for change.
17 Sep 2024
|
Maria Iu
The former PwC partner on the highlights and challenges of the programmatic supply chain transparency study, which picked up a Grand Prix at the 2022 Media Research Awards.
17 Sep 2024
|
Maria Iu
Six full-day sessions will focus on different business functions at the agency and the opportunity to respond to a live brief.
17 Sep 2024
|
Maria Iu
The Adshel Live network is now present in 350 UK towns and cities.
16 Sep 2024
|
Simon Redican
Some of us may feel like Miles Bennell, screaming at strangers that someone's after us. But it doesn't have to be this way. It's time to redefine what and who the ad industry is.
16 Sep 2024
|
Jack Benjamin
EssenceMediacom's chief strategy officer and head of media science and modelling join Jack Benjamin to explain how advertisers are spending three times more on paid social than is optimal.
12 Sep 2024
|
Omar Oakes
The broadcasters are set to launch a joint measurement panel aimed at tracking the short-term impact of TV advertising on sales in a move they say will give the sector “the measurement it deserves”.
12 Sep 2024
|
Jack Benjamin
Jack Benjamin and Omar Oakes discuss the major media and advertising stories of recent weeks following a brief summer hiatus.
12 Sep 2024
|
Jack Benjamin
Ahead of the inaugural Future of Media Manchester event, industry leaders share why brands should look to the north when considering agencies and strategies.
Data Snapshot
Find out more about the UK's most comprehensive aggregator of media data.
Arrange a demoAdvertisement
The Media Leader bulletins
More infoReceive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.
Featured Video
The Media Leaders Awards 2021: Highlights
Latest Data Analysis
Display
TV
Audio
Consumer