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Results categorised as Advertising
30 Apr 2013
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Claire Spencer
Smartphone penetration is at an all-time high, offering brands a new gateway into the heart of the consumer. However a large proportion of mobile advertising is underwhelming and mobile strategies really need kicking into shape, or brands risk losing consumers for good. So what should a good mobile strategy entail? Claire Spencer, head of insight at UM London, investigates.
30 Apr 2013
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Ellen Hammett
In 2012, 19 billion chat app messages were sent each day compared with 17.6 billion SMS messages - singnaling a turning point for many mobile operators who generate huge revenues from text messaging.
30 Apr 2013
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Ellen Hammett
The world's first TV ad enabled by Blippar will air on Channel 5 for the new Star Trek film, giving Blippar app users the chance to watch trailers and win tickets on their mobiles via a bespoke Star Trek interface.
30 Apr 2013
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Ellen Hammett
The new integration means that for the first time, broadcasters, programme-makers and advertisers will be able to see the relationship between social TV activity and audiences.
29 Apr 2013
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Ellen Hammett
Despite forecasts of quarterly revenue being up by 36%, analysts have reported that the social networking site might have hit a plateau in developed markets - losing 2 million UK users in the last 6 months.
29 Apr 2013
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Dominic Mills
This week Dominic Mills looks at the striking opportunities presented by online video, from the geekboy fandom of Machinima as it ups production values to team up with Ridley Scott to the incredible rise of 'social talent', where non-celebs are reaching serious online stardom - and presenting brands with a whole new level of audience engagement.
26 Apr 2013
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Ellen Hammett
Thursday played host to MediaTel's very first Video Upfronts Marketplace, in which a series of demonstrations and panel debates showcased the exciting and ever-growing world of online video, and how brands and advertisers should be utilising it during a time of rapid digital evolution.
24 Apr 2013
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Ellen Hammett
MediaTel is to host its very first Connected Consumer Awards - the 'Connies' - in recognition of those pioneering new advertising and commercial opportunities in the connected industry.
23 Apr 2013
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Ellen Hammett
Twitter has announced that it will be rolling out keyword targeting as a part of its ad platform, including the ability for advertisers to target users based upon location and gender.
22 Apr 2013
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The Media Leader Staff
On Thursday, MediaTel launches a new event in the media calendar. The Video Upfronts Marketplace will pull together content, technology and business in one room. The final agenda is confirmed and the event promises to be hugely insightful...
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