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Results categorised as Advertising
26 Sep 2024
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Belinda Beeftink
Aside from finding trends from quantitative data, qualitative data can uncover real-life lessons for brands and their agencies navigating the cost-of-living crisis.
25 Sep 2024
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Omar Oakes
Interview: Debbie Morrison is the driving force behind the advertiser/agency contracts on which today's media industry still depends. Speaking to The Media Leader on the eve of her retirement, Morrison describes her unique career rooting out bad practice and building a more trustworthy industry.
25 Sep 2024
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Maria Iu
Leo Malagoni looks back on the trailblazing role of AdSmart, the Grand Prix winner at the debut Media Research Awards.
24 Sep 2024
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Sam Taylor
Any suggestion that an advertiser might use Origin as a currency to apply the same value to very different AV formats is somewhat of an insult, writes Direct Line Group's head of performance marketing and CRM.
24 Sep 2024
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Audrey Danthony
Sustainability often faces a significant hurdle: it's seen as a cost rather than a strategic investment.
24 Sep 2024
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Jack Benjamin
Origin has launched a key testing phase with 35 major advertisers who will test real campaign data across YouTube, Meta and linear TV — without Barb's TV audience data.
23 Sep 2024
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Steve Scaffardi
The Future 100 Club Class of 2024 has been revealed as we spotlight the wave of media trailblazers for the third year.
20 Sep 2024
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Maria Iu
Matt Hill described the collaboration involved in the original study and how that spawned even greater research.
19 Sep 2024
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John Moulding
Artificial intelligence promises dramatic reductions in the future cost and carbon footprint of television as it migrates from broadcast to streaming. IBC also revealed how it will be possible to create even more TV in total, and give advertisers an inventory boost around live events.
19 Sep 2024
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The Media Leader Staff
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