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Results categorised as Advertising
02 Oct 2024
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Raymond Snoddy
The Springfield cats and dogs debacle was an unchecked rumour that spread far and wide. As the presidential election campaign heads into the final stretch, US media has a responsibility to counter these kinds of unverified stories.
01 Oct 2024
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Omar Oakes
Tech is radically changing media and advertising, but our first Future of Media Manchester event reminded us that what matters most to creativity and sales is the same now as it was 200 years ago, writes the editor-in-chief.
30 Sep 2024
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Claire Sadler
Advertisers have a responsibility to support trusted, quality sources of information as fake news becomes more easily accessible.
30 Sep 2024
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Maria Iu
Giffgaff is the launch brand partner to be featured in a new advertising reel.
27 Sep 2024
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Simon Redican
The success of the radio sector, with its common values and objectives, illustrates why it's important for media channels to have clearly defined offerings and show what they can bring to the table for advertisers.
27 Sep 2024
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Jack Benjamin
Advertising Association head of policy and government affairs Chris Walker told a crowd at The Future of Media Manchester about how Labour is embracing the industry as part of its plan to grow the economy.
26 Sep 2024
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William Keggin
FAST may be growing strongly, but its adoption by brands is still hampered by limitations in measurement and a lack of understanding from advertisers.
26 Sep 2024
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Jack Benjamin
Snapchat's 'Less Social Media, More Snapchat' campaign was designed to target people who don't already use the platform through OOH activations.
26 Sep 2024
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Ian Mc Grath
They may be celebrated and claim to connect more with audiences, but viral campaigns make less business sense as they lack reach and long-term impact. Here's why we still need proper 'ad campaigns'.
26 Sep 2024
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Maria Iu
Madison and Wall has made the analysis based on company results and GroupM figures.
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