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Results categorised as Advertising
08 Oct 2024
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The Media Leader Staff
Leveraging generative AI, a new product, Invibes Fashion Solution, aims to deliver personalised and impactful brand experiences.
08 Oct 2024
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Omar Oakes
If network agencies run their business like supermarkets, their double-digit margins are unsustainably high, writes the editor-in-chief.
07 Oct 2024
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Hannah Mirza
Advertising is a powerful tool in helping reframe what we should aspire to. How can brands promote sustainable behaviour even when they’re not promoting sustainable products?
04 Oct 2024
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Phil Tolliday
There’s a misconception that planning fewer ads in order to reduce waste will lead to poorer results. But with intelligent modelling, strategic data partnerships and more metrics available, we can make ads more efficient and more effective.
03 Oct 2024
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Maria Iu
Rokt’s AI tech will serve targeted ads and offers to Sainsbury’s and Argos customers.
03 Oct 2024
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Simon Carr
Tracking the spread and evolution of memes can provide a fast-track way to identify emerging trends and cultural shifts. Memes can also be a gateway to gaining insights into niche communities and subcultures.
03 Oct 2024
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Maria Iu
New research highlighted how the LGBTQIA+ community feel about OOH ads and recommended action points for brands.
03 Oct 2024
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Mike Fantis
For small businesses, AI opens the door to omnichannel strategies that incorporate TV and the prospect of using machine learning to develop media plans for regional audiences. This could reshape media mix modelling by making location a central pillar.
03 Oct 2024
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Jack Benjamin
Voxi's summer campaign was framed around turning chicken boxes into phone stands to beat greasy screens and appeal to young social media users.
03 Oct 2024
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The Media Leader Staff
Podcast: Omar Oakes and Jack Benjamin review the big stories this week, after which Omar is joined by Wacl's president Karen Stacey and vice-president Claire Sadler to talk about why the female leaders' network is looking for new partners and ways of raising money.
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