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Results categorised as Advertising
04 Dec 2013
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Ellen Hammett
The merger of WPP owned Xaxis and 24/7 will bring together over 800 data and tech experts to help advertisers and publishers engage with audiences across all digital devices and channels.
04 Dec 2013
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Marco Bertozzi
Dominic Mills has ruffled some feathers on the trading desks after questioning their transparency. Here, VivaKi's Marco Bertozzi argues his work has challenged the status quo and calls for a more open dialogue with trade bodies...
04 Dec 2013
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Patrick Fuller
Combining content generation with media sales is set to become a growing trend for 2014 says Patrick Fuller, chairman of Result - sparked by a rise in consumer appetite for owned media...
03 Dec 2013
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Torin Douglas
In the second of the series, Torin speaks with Pamela Conway of British Gas about advertising when under political and consumer pressure, the changing media mix for the energy giant and the focus on 'owned' channels.
03 Dec 2013
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Ellen Hammett
The next round of TV innovation in the UK is being 'held back' by the failure of the UK's free TV platforms to invest in data and ad tech systems, according to Decipher.
02 Dec 2013
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Ellen Hammett
The service - created in partnership with MediaCom and Metro - will allow users to create a profile of interests that will determine the ads and deals that they see.
02 Dec 2013
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Dominic Mills
Trading desks have escaped the laser-like scrutiny of both the client procurement departments and the media auditors, says Dominic Mills - but he can't see this lasting, and sooner or later they'll have to come clean...
29 Nov 2013
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Ellen Hammett
Overall, it is thought that 400 million hours will be spent shopping online in the UK this December, with the average consumer spending eight hours browsing, researching and buying.
28 Nov 2013
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Ellen Hammett
The £36 million cash agreement marks a new landmark in the ongoing rivalry between Publicis and WPP.
28 Nov 2013
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Ellen Hammett
Richard Dunmall joins Bauer Media UK from Naked Communications and will lead the sales teams for brands including Heat, Grazia and Magic.
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