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Results categorised as Advertising
27 Mar 2014
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Ellen Hammett
Carat's latest forecast shows global advertising revenues accelerating by 4.8% this year to $551 billion - predicting global ad spend in 2015 to continue on an upward trend with 5% year on year growth.
27 Mar 2014
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Ellen Hammett
MailOnline digital advertising revenue was up 51% for the half year ending 31 March 2014, however missed the growth rate needed to hit its target revenue this financial year.
27 Mar 2014
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David Pidgeon
Launch of Microsoft Video Network allows access to online ad space through 350 third-party publishers
26 Mar 2014
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Ellen Hammett
The launch means that for the first time clients will be able to plan, buy and execute campaigns across all screen formats from a single platform.
26 Mar 2014
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Clarissa Windsor
Have you ever wondered which ads placed in the national newspapers are the most effective at engaging readers? In a new weekly feature on Newsline, we've partnered with Lumen Research to find out.
26 Mar 2014
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Raymond Snoddy
Ten years ago some media bigwigs produced a book predicting what British TV would look like in 2014. Dusting down the pages this week, Raymond Snoddy notices some gaping holes, a few direct hits and a strange little surprise...
26 Mar 2014
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Simon Pont
Great brands are becoming cultural architects - and their advertising is becoming as much about the stuff you can't see as the stuff you can, says Starcom MediaVest Group's Simon Pont.
25 Mar 2014
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Ellen Hammett
The platform will initially reach 175 million consumers each month across 23 countries on five continents - creating the largest network of its kind.
25 Mar 2014
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David Pidgeon
Publishers must overcome a catalogue of issues to reveal full cross-platform audience data, a leading researcher has said.
25 Mar 2014
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David Pidgeon
The projected growth for 2014 means the 'Ebuzzing and Teads' group is planning on going public on the NASDAQ in 2015.
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