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Results categorised as Advertising
24 Sep 2014
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Quinton Tatatino
This week's winning press ad has smashed all norms for its engagement rates - but remains a controversial campaign for movie lovers...
24 Sep 2014
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David Pidgeon
In a sign that we are becoming increasingly worried about privacy, a new study has revealed that more than one in three people who have used an app have deleted it because they think their data is being overused.
24 Sep 2014
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David Pidgeon
Based in Boston, privately held Nexage automates the buying and selling of mobile advertising and will help meet the agency and advertiser demand placed on Millennial Media to provide a full programmatic marketplace.
24 Sep 2014
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Ellen Hammett
Helen Nassey joins ISBA from Quidco, and will be responsible for media relations, content creation and digital channels.
23 Sep 2014
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Ellen Hammett
Starbucks, Cadbury, Channel 4, Rimmel, Estee Lauder and Waitrose are to become the first brands to roll-out advertising across UK Instagram feeds.
23 Sep 2014
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David Pidgeon
AppNexus, the real-time online ad platform, is to acquire Xaxis' ad-serving technology as part of a strategic deal to boost WPP's programmatic offering, it has been announced.
23 Sep 2014
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Hanna Chalmers
Have we got millennials all wrong? Initiative's international research director, Hanna Chalmers, showcases the findings of a new study that suggests young people are not all selfie-obsessed narcissists.
22 Sep 2014
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Ellen Hammett
The world’s largest global food and beverage companies have strengthened their common commitments on responsible marketing to children - from media coverage to marketing techniques.
22 Sep 2014
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The Media Leader Staff
The rapid development of digital advertising technology will help the global advertising market grow 5.3% in 2014, up from 3.9% in 2013, according to the latest ZenithOptomedia ad expenditure forecasts (includes UK data)
22 Sep 2014
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The Media Leader Staff
Wayne Blodwell joins the agency from Group M's buying company, Xaxis, where he developed programmatic strategies for direct response and brand advertisers across the MediaCom portfolio.
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