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Results categorised as Advertising
16 Oct 2014
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David Pidgeon
Newsline presents industry reaction from Possible, Indicia, Gekko, Jaywing and MEC.
16 Oct 2014
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Clarissa Windsor
The supermarket claws are out in full swing again this week with the battle of the painfully garish price-busting yellows.
16 Oct 2014
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David Pidgeon
GroupM's global president, Dominic Proctor, has today announced that Lindsay Pattison is to become the global CEO of Maxus.
16 Oct 2014
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Ellen Hammett
In a bid to redefine how we think about 'Generation Y', OMD has today unveiled a new study examining the way in which Britain's ethnic youth are consuming media, their digital habits and how they're staying connected.
16 Oct 2014
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The Media Leader Staff
As companies invest more in brand building and expanding their sales, the Bellwether predicts strong adspend growth this year.
15 Oct 2014
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Tom George
Tom George, chairman of the IPA Media Futures Group, explains why media is now the engine driving modern-day enterprise.
14 Oct 2014
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David Pidgeon
The new Pinpoint platform enables advertisers to send "intelligently targeted" push messages to a network of opted-in smartphone users, aggregated across the group's national and regional app titles.
14 Oct 2014
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Spyros Maliadis
More than half the world's population will be passing through airports by 2017 - so how can advertisers make the most of the opportunities?
14 Oct 2014
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David Pidgeon
Google's DoubleClick, Yahoo and AOL have joined Microsoft Advertising in being awarded seals confirming they meet industry-agreed standards to protect brands' safety online through ad misplacement.
13 Oct 2014
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David Pidgeon
As ad agencies are warned they are needlessly developing apps in their quest to reach mobile audiences, Jon Wilkins outlines his thoughts on the challenges and solutions to getting it right.
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