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Results categorised as Advertising
07 Nov 2024
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The Media Leader Staff
The refreshed app, now called Publishing, includes more data and features, as well as a better user interface.
07 Nov 2024
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Steve Taylor
Some media trends, just like fashion crazes, could be rad today and cheugy tomorrow. Corduroy offers us some learnings about staying in style when it comes to strategy.
07 Nov 2024
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Hannah Mirza
The way that advertisers approach brand safety needs to change in a new political era and it will require hard work from marketers.
07 Nov 2024
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Omar Oakes
Q4 adspend is expected to surpass £10bn, driven by a surge in online display and social media spend.
06 Nov 2024
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Cecilia Dones
Use of synthetic data is only set to grow and success depends on marketers' ability to balance innovation with ethical considerations and consumer trust. Here are some key considerations.
06 Nov 2024
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Omar Oakes
Analysis: Together with the launch of a Trustmark, Barb appears to be reinforcing its status as a joint industry currency amid accusations that online platforms continue to 'mark their own homework'.
05 Nov 2024
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Jan Gooding
Without a system of knowledge covering generally accepted truths, we will live in a world where decisions are not based on evidence but on the corrupt and vested interests of a few. High-quality journalism has never been more vital.
05 Nov 2024
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Maria Iu
Findings of the survey will inform an updated action plan that helps businesses create a more inclusive workplace.
04 Nov 2024
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Maria Iu
In addition, more than half of Europeans visit linear first when they switch on their TV.
31 Oct 2024
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Maria Iu
In a nation fond of hoarding, EssenceMediacom had a task on its hands trying to promote the message that eBay is now free to sell.
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