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Results categorised as Advertising
15 Dec 2014
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Richard Shotton
What can brands learn from the social nature of humour? ZenithOptimedia's Richard Shotton finds out.
15 Dec 2014
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Tim Elkington
IAB UK's chief strategy officer, Tim Elkington, takes a look back over the past 12 months for digital advertising and discusses what's next for the £7bn industry.
12 Dec 2014
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Lewis Sherlock
If TV advertising goes down the programmatic path, how might the industry deal with ad fraud? Adap.tv's Lewis Sherlock investigates.
10 Dec 2014
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Jeremy Griffiths
Measuring a system fairly is as important as understanding how it works. Jeremy Griffiths explains why fair attribution is a pre-condition to making the right connections.
10 Dec 2014
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David Pidgeon
A new, US-based study as revealed that almost a quarter of video ad impressions can be identified as 'bot fraud'
09 Dec 2014
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Clarissa Windsor
Can you guess which ad placed in last week's Sun was most effective at engaging readers?
09 Dec 2014
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David Pidgeon
Based in the London offices of Dentsu Aegis Network, Jarvie will be responsible for overseeing the agency's key global clients.
09 Dec 2014
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The Media Leader Staff
The ability to focus advertising using the first one or two letters of a postcode builds on the existing location-based targeting offered by Sky AdSmart, which allows for the selection of TV regions across the UK.
09 Dec 2014
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Torin Douglas
This month, Torin Douglas speaks with Jason Wills, marketing director at Merlin Entertainments, about social media, repositioning Thorpe Park to family audiences and selling the dream on TV.
08 Dec 2014
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Ellen Hammett
The rise of mobile advertising and social media, and the transition to programmatic buying of digital display, will help the global advertising market grow 5‐6% a year, over the next three years, according to ZenithOptimedia.
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