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Results categorised as Advertising
04 Feb 2015
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David Pidgeon
Simon Litherland, CEO of Britvic plc, has been appointed as the new president of ISBA, the body that represents British advertisers.
04 Feb 2015
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Richard Marks
Richard Marks, chair of the judges for next week's Media Research Awards, says the entries tell us a lot about the state of the sector - and that the awards themselves matter to the future success of the industry.
02 Feb 2015
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Dominic Mills
Like a recluse who decides they have to get out more, the UK's third-largest media owner has just put on its party frock and hit the town, writes Dominic Mills.
29 Jan 2015
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David Pidgeon
UK newspaper publishers, in collaboration with magazine publishers, today announced the completion of the first round of appraisals for a contemporary audience measurement system.
28 Jan 2015
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David Pidgeon
The Deloitte study examined how ad spend and brand sponsorship impacts the media, entertainment, arts and sport industries and found that people value access to these ad-funded services at nearly £10bn.
28 Jan 2015
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Ellen Hammett
64% of European marketers plan to increase retargeting budgets this year, according to a new report released by AdRoll; however, separate research questions the impact it has on consumers.
28 Jan 2015
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Ellen Hammett
Marketing industry leaders have joined forces with Royal Mail MarketReach for a campaign to demonstrate the "vital contribution" mail makes to advertising.
27 Jan 2015
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David Pidgeon
Craze, who will be the first chair to have come from outside of the OOH sector, was most recently CEO of Havas Media Group UK
27 Jan 2015
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Richard Shotton
By creating a comparison with a more expensive option, brands can create a perception of good value and significantly boost sales, learns ZenithOptimedia's Richard Shotton.
26 Jan 2015
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Ellen Hammett
In a bold move that hopes to help publishers and advertisers capture people's in an "effective, yet non-intrusive way," Cxense has introduced 3D ads, which literally "pop" off the page.
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