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Results categorised as Advertising
30 Mar 2015
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The Media Leader Staff
ZenithOptimedia forecasts global adspend will grow 4.4% to reach $544bn in 2015 - and will accelerate to 5.3% growth in 2016, boosted by next year's Summer Olympics in Rio and the US Presidential elections.
27 Mar 2015
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Ellen Hammett
A new study using neuroscience has demonstrated for the first time how digital out-of-home positively influences responses to other media.
26 Mar 2015
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David Pidgeon
#AWEurope: Dave Trott, the man behind some of the most iconic ads of the last 30 years, has said advertising has lost its creativity and the industry is wasting billions of pounds creating ads that have no impact.
26 Mar 2015
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Ellen Hammett
Gender inequality in the workplace was a hotly discussed topic during the female-led Grazia panel at Ad Week Europe, which included Mary Portas and Google's chief policy advisor Verity Harding.
26 Mar 2015
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The Media Leader Staff
Winners of the third annual Connected Consumer Awards will be announced today (23 April) - with live tweets from around 3pm.
26 Mar 2015
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David Pidgeon
All 4 replaces 4oD and hosts all of Channel 4's linear channels, digital content and other online services.
25 Mar 2015
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Raymond Snoddy
Speaking at a Broadcasting Press Guild event, the WPP boss gave his two cents on a range of subjects - from the plight of newspapers and the future of the BBC, to Jeremy Clarkson's fisticuffs.
25 Mar 2015
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David Pidgeon
The tool - dubbed 'The Alfresco Labs' - is the outcome of 18 months' worth of research, which has revealed key "nudges" for OOH creative and planning and utilises behavioural change theory.
24 Mar 2015
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David Pidgeon
The grumpy rant, which roused nervous laughter during an Ad Week session that asked if people still trust advertising, concluded with Oborne claiming advertisers have "no morals - but they are very clever."
24 Mar 2015
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The Media Leader Staff
#AWEurope: Douglas McCabe says media newsbrands might be fighting back against the likes of BuzzFeed and Vice, but they won't win in the long-run.
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