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Results categorised as Advertising
22 Jun 2015
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Dominic Mills
Adland has never lacked the ability to delude itself, but we're now at the stage where Cannes Lions has gone far beyond parody, says Dominic Mills.
22 Jun 2015
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The Media Leader Staff
Siotis brings nine years of digital advertising experience from companies including BrightRoll, Rubicon Project, MySpace and AOL's Advertising.com.
22 Jun 2015
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The Media Leader Staff
The internet is quickly establishing itself as the dominant advertising medium, and on current trends will overtake traditional TV by the end of the decade, says Steve King, ZenithOptimedia's global CEO.
19 Jun 2015
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David Pidgeon
After almost two years of locking its online content behind a paywall, the Sun is set to make more of its content available for free.
18 Jun 2015
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The Media Leader Staff
The independent body that defines best practice and standards for online ad trading has announced the next stage in the move to tackle online ad fraud.
18 Jun 2015
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Michael Bertaut
AdRoll's Michael Bertaut gives his tips on which technology companies - above all others - are worth looking out for next week.
17 Jun 2015
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Ellen Hammett
In a UK media first, Primesight, GTN and MediaCom are launching a national real-time campaign for Lucozade Energy, which will see digital outdoor ads synchronised with radio spots.
17 Jun 2015
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Tim Greatrex
The best digital display campaigns will have engagement at the heart of them, says Tim Greatrex, founding director at Rezonence - so how can brands and planners make sure they're getting it right?
17 Jun 2015
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David Pidgeon
Bosses at Ebiquity and Sky Media warn that the ad market must move away from yield and optimisation rules and make decisions based upon ad effectiveness.
17 Jun 2015
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Sue Todd
Sue Todd, CEO of Magnetic, says the use of creativity as a competitive weapon has never been more important.
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