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Results categorised as Advertising
30 Jun 2015
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Richard Shotton
As the UK prepares for a mini heatwave, ZenithOptimedia's Richard Shotton looks at the effect hot weather has on people's receptivity to advertising.
30 Jun 2015
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Trefor Thomas
This is the year that advertising has grasped the challenge of making behaviour change for good, writes SapientNitro's Trefor Thomas.
29 Jun 2015
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Ellen Hammett
Almost half of online display ads in 2014 were bought through programmatic technologies, according a new study from the IAB.
29 Jun 2015
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Dominic Mills
Could making advertising appealing to women be the answer to stagnant lager sales, wonders Dominic Mills.
26 Jun 2015
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Adam Fulford
Media agencies love complexity, writes Mindshare's Adam Fulford - is this why so many lost out to creative agencies at this year's Cannes Lions?
26 Jun 2015
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Ellen Hammett
During the 26 weeks to 28 June 2015 revenue is expected to fall by 11% year on year with underlying revenue falling by 9%.
25 Jun 2015
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Alicia Navarro
Reporting from Cannes Lions, Alicia Navarro, CEO and co-founder of Skimlinks, looks at the transformational effect technology is having on the advertising industry.
25 Jun 2015
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The Media Leader Staff
The inaugural awards have been set up to challenge media planners from across the industry to come up with the best local media campaign in response to a brief set by a national client.
23 Jun 2015
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Ellen Hammett
Shortlist Media has announced a long-term partnership with TAN Media which will see native advertising delivered across shortlist.com and stylist.co.uk.
23 Jun 2015
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Ellen Hammett
Announced on Tuesday at Cannes Lions 2015, Truffle Pig will launch first in the US, with further plans for an international roll-out.
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